Digital Marketing

You’ve heard of the digital skills gap, right?By 2020, 2 million new digital jobs are expected in the U.K. alone and not enough digital professionals to fill them. This provides those studying digital marketing with a unique competitive advantage – you’re gearing yourself up for a career where demand exceeds supply. Always a good move.

Benefits in learning Digital Marketing

As digitization continues across industries, companies across the world from start-ups to established corporates are seeking digital professionals with relevant experience.

Digital titans such as Google and Airbnb are always on the lookout for new talent particularly in the area of emerging technologies as artificial intelligence becomes more mainstream and offers scalability. In terms of customer value using AI can help drive personalization and response times to queries using technology such as chatbots.

With such a wide array of new opportunities available, digital marketers can afford to be picky about the type of company they’d like to work for. We’d encourage you to take advantage of this choice and think of what kind of business best suits your career needs.

Top Tip - Research potential sectors:According to the 2018 Marketing Week Career and Salary Survey, the top five areas to work in as a marketer are automotive, travel, education and gaming and gambling.

What are the learning outcomes?:

Ultimately, there are huge opportunities for digital professionals across roles and industries. As digitization continues at a rapid pace, employers on a global scale are seeking out skilled employees that can fill the skills gaps in their organizations and drive business objectives such as leads, revenue, and brand awareness. Future-proof your career with a knowledge of digital marketing to enjoy a fast-paced and enjoyable career and competitive salary. Start your digital marketing career today with a Professional Diploma in Digital Marketing. Download a brochure today.

What is the eligibility criteria?:

Working professionals holding B.Sc./ M.Sc./ B.E./ MCA/ MBA or equivalent are eligible to apply. Applicants with other qualifications such as B.Com. etc. may apply provided they have done a basic mathematics/ statistics at both 10+2 and Undergraduate level. All candidates should have a minimum one year of relevant work experience.

Download Digital Marketing Brochure